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Blink: The Power of Thinking Without Thinking, by Malcolm Gladwell
Ebook Free Blink: The Power of Thinking Without Thinking, by Malcolm Gladwell
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In his landmark bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant-in the blink of an eye-that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work-in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of "blink": the election of Warren Harding; "New Coke"; and the shooting of Amadou Diallo by police. Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of "thin-slicing"-filtering the very few factors that matter from an overwhelming number of variables.
- Sales Rank: #168304 in Books
- Brand: Gladwell, Malcolm/ Gladwell, Malcolm (NRT)
- Published on: 2005-01-01
- Formats: Audiobook, CD, Unabridged
- Original language: English
- Number of items: 7
- Dimensions: 5.75" h x .75" w x 5.25" l, .45 pounds
- Running time: 480 minutes
- Binding: Audio CD
Amazon.com Review
Blink is about the first two seconds of looking--the decisive glance that knows in an instant. Gladwell, the best-selling author of The Tipping Point, campaigns for snap judgments and mind reading with a gift for translating research into splendid storytelling. Building his case with scenes from a marriage, heart attack triage, speed dating, choking on the golf course, selling cars, and military maneuvers, he persuades readers to think small and focus on the meaning of "thin slices" of behavior. The key is to rely on our "adaptive unconscious"--a 24/7 mental valet--that provides us with instant and sophisticated information to warn of danger, read a stranger, or react to a new idea.
Gladwell includes caveats about leaping to conclusions: marketers can manipulate our first impressions, high arousal moments make us "mind blind," focusing on the wrong cue leaves us vulnerable to "the Warren Harding Effect" (i.e., voting for a handsome but hapless president). In a provocative chapter that exposes the "dark side of blink," he illuminates the failure of rapid cognition in the tragic stakeout and murder of Amadou Diallo in the Bronx. He underlines studies about autism, facial reading and cardio uptick to urge training that enhances high-stakes decision-making. In this brilliant, cage-rattling book, one can only wish for a thicker slice of Gladwell's ideas about what Blink Camp might look like. --Barbara Mackoff
From Publishers Weekly
Starred Review. Best-selling author Gladwell (The Tipping Point) has a dazzling ability to find commonality in disparate fields of study. As he displays again in this entertaining and illuminating look at how we make snap judgments—about people's intentions, the authenticity of a work of art, even military strategy—he can parse for general readers the intricacies of fascinating but little-known fields like professional food tasting (why does Coke taste different from Pepsi?). Gladwell's conclusion, after studying how people make instant decisions in a wide range of fields from psychology to police work, is that we can make better instant judgments by training our mind and senses to focus on the most relevant facts—and that less input (as long as it's the right input) is better than more. Perhaps the most stunning example he gives of this counterintuitive truth is the most expensive war game ever conducted by the Pentagon, in which a wily marine officer, playing "a rogue military commander" in the Persian Gulf and unencumbered by hierarchy, bureaucracy and too much technology, humiliated American forces whose chiefs were bogged down in matrixes, systems for decision making and information overload. But if one sets aside Gladwell's dazzle, some questions and apparent inconsistencies emerge. If doctors are given an algorithm, or formula, in which only four facts are needed to determine if a patient is having a heart attack, is that really educating the doctor's decision-making ability—or is it taking the decision out of the doctor's hands altogether and handing it over to the algorithm? Still, each case study is satisfying, and Gladwell imparts his own evident pleasure in delving into a wide range of fields and seeking an underlying truth.
Copyright � Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
From Bookmarks Magazine
Gladwell, the author of 2000’s The Tipping Point, reaches to create another popular intellectual phenomenon by overturning received wisdom about how we make decisions. As in his articles for The New Yorker, where he works as a staff writer, the anecdotes throughout Blink are lively and entertaining. But the sheer quantity of stories about everything from sip tasters for Coca-Cola and the Pepsi challenge to gut reactions to "fake" art overwhelms the main theme of the book; many critics feel Gladwell isn’t entirely sure what his theme is. David Brooks of The New York Times Book Review sums up the critical consensus nicely: "If you want to trust my snap judgment, buy this book: you’ll be delighted. If you want to trust my more reflective second judgment, buy it: you’ll be delighted but frustrated, troubled and left wanting more."
Copyright � 2004 Phillips & Nelson Media, Inc.
Most helpful customer reviews
8 of 8 people found the following review helpful.
Blink your way to acting right, but only if your personality is up to the task
By Justin Time
They say that quick-thinking people can instinctively make the right (or best possible decisions) in any situation. The key is paradoxically not to dwell and ponder for more than a very short time. Sort of "May the power be with you" moment when ironically you make the right decision without any procedural/sequential thinking.
This book covers that state of mind in a fun and thorough fashion with examples of how we can act under various scenarios and also be satisfied with what we did when we look back on an event.
However, the trick to be able to operate that way comes from much deeper - you have to have the right personality - or develop one - that is calm, self-reliant and self-trusting. Being the type that is 'sorry' for this and that, or complaining about anything at all, is not one that can generate good 'blink speed' decisions.
0 of 0 people found the following review helpful.
Blink! Did you read the situation correctly? Don't over think it!
By William Teh
Blink! Sometimes we can read a person's mind and thoughts more quickly from a facial twitch, a careless comment, or look in the eye.
Listening to Blink, has helped me replay a variety of past situations where I read a person correctly, read a person incorrectly in a blink of an eye.
The more you spend time in your chosen field of work, or with people, our ability to blink read becomes better.
I highly recommend listening to this book.
William Teh
Investor | Author | Entrepreneur
TTTrends Investments
0 of 0 people found the following review helpful.
Interesting, but could've been written in 30 pages. Look up a summary online instead; spend your time on more practical material
By Chris
This book touches on a brilliant idea: we make decisions rapidly, even if we can't always explain exactly HOW we make those decisions. Gladwell does an excellent job at providing evidence to back up his claims. Really... he provides a plethora of examples to support these claims. In my opinion, WAY too many examples.
I'm a bottom-line kind of person and I don't read for fun; I read to gain applicable knowledge. Gladwell proved his concept in the first 30-50 pages and that was good enough for me. He then proceeded to continue proving the concept for another 200 pages. I hardly learned how to actually apply the concepts of rapid-cognition from this book and I'm annoyed at how much of my time was wasted. I wish he proved the concept in 30-50 pages and followed it up with actual ways to take advantage of that concept.
This book verified something that I believed to be true (rapid-cognition) without providing ways to practically exploit the theory. I'm not buying anything else of Gladwell's, but I would recommend looking up the sparknotes/summary of this book.
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