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Marketing Words of Wisdom, by Steven Howard
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Ideal for marketing professionals, non-marketers, business executives, and entrepreneurs, Marketing Words of Wisdom provides guidance, tips and directions on the key marketing areas impacting future business success. Over the years, marketing consultant and brand strategist Steven Howard has jotted notes to himself on marketing concepts, ideas, philosophies, and pithy tips that he could share with clients or use in his writing. These notes have been compiled into Marketing Words of Wisdom and cover four key topic areas: Customer Retention Corporate Image and Branding Marketing Marketing As A Business Driver Written for today’s marketing professionals, non-marketers, business executives, and entrepreneurs, Marketing Words of Wisdom provides a range of guidance, tips, and directions on the key marketing areas driving future business success. Equally as important, Marketing Words of Wisdom will help readers formulate their own thoughts and ideas on what successful marketing means for their organizations. Steven Howard is a leading marketing strategist, positioning specialist, consultant, and author whose 35-year marketing and sales career has covered a wide variety of fields, ranging from consumer electronics to publishing and from a national airline to personal financial products. Founder of Howard Marketing Services, he consults on a regular basis to companies in the financial services, education, industrial products, consumer products, restaurants, petroleum, publishing and hospitality fields.
- Sales Rank: #4439794 in Books
- Published on: 2015-06-13
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .16" w x 6.00" l, .23 pounds
- Binding: Paperback
- 68 pages
About the Author
Steven Howard is a leading marketing strategist, positioning specialist, consultant, and author whose 35-year marketing and sales career has covered a wide variety of fields, ranging from consumer electronics to publishing and from a national airline to personal financial products. Founder of Howard Marketing Services, he consults on a regular basis to companies in the financial services, education, industrial products, consumer products, restaurants, petroleum, publishing and hospitality fields. He is the other of eight other marketing and business related books, including Corporate Image Management, Powerful Marketing Minutes, MORE Powerful Marketing Minutes, Asian Words of Wisdom, Asian Words of Knowledge, and Essential Asian Words of Wisdom.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Brilliant! An absolute gem of on marketing..
By Alex Chan
There are plenty of marketing books out there. So what makes this one stand out? Let's start with what this book is not. It's not one of those marketing text books that tries to blow you away with big marketing terms and concepts. There are enough of those out there, and honestly, most of them wouldn't work in the real world.
What this book is to me... is a little lighthouse. A pick-me-up guide to what marketing is really all about. Why marketing is so important, and if you are a marketing practitioner, why you fall in love with your job in the first place. It's a wonderful guide that will point you back into the right direction - your customer!
1 of 1 people found the following review helpful.
Five Stars
By Dianne Tetreault
A great read even if you are not in the marketing business. A book for all seasons.
0 of 0 people found the following review helpful.
Gems To Carry With You Through Your Marketing Day
By Abramo Ierardo
We live in a world of sound grabs and snapshots, so this book is timely and relevant to today's marketer. It is a sharing of a lifetime of experience and education, and built around knowing that there are some undeniable truths about an organisation, their people and their customers. Know that you will learn something from these pages. You will learn to challenge the very foundations of your marketing practices. It is a book that allows you to grab a little gem, and carry this gem around with you all day.
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